Responsible

Diana Marre

Research group

AFIN

Lead Researcher

Diana Marre

Institution

Universitat Autònoma de Barcelona

Consulting, support, and intervention service from a social anthropology perspective to favour and improve accessibility to information and communication in medical settings, with a special focus on human reproduction, sexuality and gender, family, childhood and parenting, origins, confidentiality and memory, health and healing, and grief and losses. 

Social anthropology offers valuable tools and perspectives to ensure that digital accessibility is not only technically but also culturally relevant and appropriate, thus contributing to the development of more inclusive and empathetic technologies.

This is possible because, as it studies cultures and human behaviours, it provides deep knowledge on:

  • The needs of users, the identification of cultural barriers, human-centred design, analysis of diversity and inclusion, the creation of empathetic narratives, the holistic evaluation of technologies, and interdisciplinary collaboration. 
  • How people interact with technology and, in particular, how certain groups may face specific challenges in the digital world.

Individuals, professionals in the fields of healthcare, education, and management, as well as organisations and governments can benefit from this approach.

Category
  • Service
Subject area
  • Easy Reading - Clear Communication
  • Digital Accessibility

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