The HablaVídeo project from the ReLaTe (URV) research group focuses on teaching the pragmatics of Spanish to individuals of Chinese origin who aspire to learn the language. The entirely immersive methodology places students in communicative contexts that not only require language proficiency but also an understanding of how natives interact. This project, beyond imparting linguistic skills, aims to convey the cultural and social implications intertwined with the language. The project also incorporates subtitling and audio descriptions to ensure its accessibility. 

HablaVídeo, under the leadership of researcher Isabel Gibert, is now embarking on a new phase, thanks to the Knowledge Industry Programme (“Programa Indústria del Coneixement” in Catalan), which has granted a seed aid (ajut llavor in Catalan), marking a significant milestone for a project in the field of Social Sciences and Humanities. 

The Knowledge Industry Programme aims to fund innovative projects and facilitate the development of prototypes designed in Catalonia. The programme offers three modalities, one of which is the before-mentioned seed aids, specifically designed to assist with innovation projects in their initial phases of conceptualisation. The goal is to study and validate their economic and commercial viability.

The projects have a duration of 6 months and receive a fixed amount of 20,000 euros along with expert support. This support is destined to study the project, validate its potential fit in the market, and analyse the value it generates for society. 

Further information about ReLaTe's innovative platform for pragmatic language teaching is available in the AccessCat catalogue.